TRIPLE LENS™
Companies often have advanced clinical and health economic knowledge of disease, but they miss a critical step: the development and integration of a deep, empathetic understanding of the intrinsic needs, motivations, experiences, and barriers that shape real-world patient outcomes. Created by industry veteran Ellen Brett, Triple Lens™ is a unique approach where the development of an empathetic “whole” patient view and a profound human understanding of a population is integrated with your organization’s clinical and economic knowledge of the patient population to fully illuminate barriers in the patient’s journey to valued, real-world outcomes. Developing this more profound human perspective is essential in clarifying the exact patient needs and goals that affect a person’s overall experience with a product or service. This shared holistic understanding of the customer, as well as their partnership with the healers who care for them is often the foundation to simplifying complexity, aligning many silos of operations within an organization, and catalyzing the connection of the three points within Triple Aim.
Brett Innovation™ works with the various departments within your organization to gather research, understand your current operational and communication models, and shift the organization’s mindset to that of the customer’s so that this more comprehensive knowledge can guide the design of care delivery, tools, and technological solutions.
Informing Key Strategic Choices
Triple Lens™ aligns the goals and systems within each department to seamlessly work together as a whole unit to be a more effective and more focused organization. Brett Innovation™ uses its Triple Lens™ system to better inform your key strategic choices throughout product development and launch an ongoing engagement with customers:
Product Development
- Create a competitive product value proposition that is deeply rooted in the needs, behaviors, journey, and value-based outcomes of the end customer—the patient.
Launch Strategy
- Identify key barriers to focused market development investment.
- Develop high-impact customer engagement platforms, communicating in a language that aligns with the priorities and capabilities of organized customers including health plans, IDNs, ACOs, and physician groups.
Customer Plans of Actions
- Prioritize customers and define areas of collaboration with payers and providers to achieve real-world outcomes and reduce areas of financial risk.
The Brett Innovation™ team uses the Triple Lens™ approach to enable your organization to strategically assemble, focus, and coordinate the right resources around the critical Triple Aim levers, thereby unleashing the full potential of today’s medical advances and innovations. Partnering with Brett Innovation™ provides you with the advantage you need to harness greater possibilities by delivering outside expert perspectives, developing novel insights, implementing integrated planning methodologies, and making targeted recommendations for new product launch successes. In the end, it may be a human disruption of healthcare that paves the path for the technological disruption of medicine.
Triple Lens™ Products and Services
Consulting services regarding product development in the fields of patient care.
Business personnel management services in the fields of healthcare, life sciences products and patient care, namely, personnel management services; talent management in the nature of human resources and personnel management, namely, personnel needs assessment and organizational business development and personnel recruitment services in the fields of healthcare, life sciences products and patient care; business allocation services, namely, business support services in the nature of business consulting for strategic management of human resources and personnel and business consulting for assessing the deployment of human resources and personnel resources to support business strategy and practices; business consulting regarding the allocation of human resources and personnel for better business services, strategic allocation of finances to support business strategy, business practice and marketing practices; resource allocation services in the nature of human capital resource management in the nature of personnel management and rightsizing personnel deployment, namely, business consulting regarding the allocation of human resources and personnel to support and execute work and activities in the fields of healthcare, life sciences products and patient care; resource allocation services, namely, business consulting regarding the allocation of human resources and personnel financial and accounting fields and strategic resource deployment in the nature business consulting regarding the allocation of human resources and personnel to support and execute work and activities in the fields of healthcare, life sciences products and patient care; business management services and business organizational development services, business process reengineering services all in the fields of healthcare; business management consulting regarding life sciences products, life sciences products and patient care; commercialization services in the nature of pre-commercial strategic market planning, strategic business management of product launch including launch strategies, strategic marketing management, strategic advertising management, value proposition development, messaging for products in the nature of branding evaluation services, business management, launch support services in the nature of business consulting, post-product launch business management and post-product launch strategic business planning, life cycle business management services, all in the fields of healthcare, life sciences products and patient care; business consulting services in the fields of healthcare, life sciences products and patient care, namely, providing business consulting services regarding business and business management of healthcare services, and of companies providing life sciences products and patient care; business consulting services regarding marketing, advertising and commercialization, namely, marketing and advertising of products and services in the fields of healthcare, life sciences products and patient care; consulting services regarding marketing and business consulting concerning the commercialization of products and services in the fields of healthcare, life sciences products and patient care.Read More
Educational services, namely, classes, training, seminars, workshops, and conferences in the fields of healthcare, life sciences products and patient care.
Patient-centered design services, facilitating others to provide patient health care, namely, providing medical care in the nature of patient medical needs assessment in the fields of healthcare and patient medical care; facilitating others to provide health care services, namely, medical evaluation services in the nature of functional assessment program for patients receiving medical rehabilitation services for purposes of guiding treatment and assessing program effectiveness.
Patient advocate services, namely, collaborating in the nature of patient needs assessment and healthcare services in the nature of advocating for patients with physicians, pharmaceutical companies consulting companies, healthcare technology companies, medical device companies, lifesciences companies, healthcare services companies, health science companies and healthcare providers to ensure patients are being treated properly; providing patient advocate services, namely, collaborating in the nature of providing feedback, monitoring and evaluation of patient treatment in the nature of advocating for patients with physicians, pharmaceutical companies consulting companies, healthcare technology companies, medical device companies, lifesciences companies, healthcare services companies, health science companies and healthcare providers to ensure patients are being treated properly; providing patient advocate services, namely, collaborating in the nature of monitoring and evaluation of results of healthcare treatment and programs, in the fields of healthcare and patient medical care in the nature of advocating for patients with physicians, pharmaceutical companies consulting companies, healthcare technology companies, medical device companies, lifesciences companies, healthcare services companies, health science companies and healthcare providers to ensure patients are being treated properly; providing patient advocate services, namely, collaborating in the nature of coordinating treatment plan compliance, in the nature of advocating for patients with physicians, pharmaceutical companies consulting companies, healthcare technology companies, medical device companies, lifesciences companies, healthcare services companies, health science companies and healthcare providers to ensure patients are being treated properly.Read More