BRETT INNOVATION™
Partnering with Brett Innovation™ equips you with the product development, launch, and customer engagement methods and strategies to position your company as leaders in the evolving value-driven and patient-centered healthcare market. The traditional organizational and marketing practices are outdated and are simply not working anymore. As healthcare delivery shifts from a provider-centric view of how to deliver clinical outcomes to a patient-centered view, with coordination of care, to deliver real-world valued outcomes, it is essential that product leaders work more effectively across multiple internal functions and areas of expertise. They must pull together medical and health economic understanding of disease, as well as behavioral understanding, with insights from public affairs groups and field organizations that engage with key external stakeholders in order to develop a holistic picture of the patient experience and impact, and lead in the development of a highly coordinated, integrated plan to support patient outcomes.
OUR DIFFERENCE
Brett Innovation™ brings you an outside perspective that is free from inherent organizational biases and is rooted in decades of experience and results driven by patient-centered, value-based methodologies. It combines deep understanding of external marketplace shifts with broad expertise in driving breakthrough results within complex organizations (real-world practitioners) to deliver the necessary alignment of both internal and external operations, knowledge, and goals. Brett Innovation™ pushes past a basic “best practices” white paper approach and offers simplifying methods that truly set your organization up for success in the most efficient way. Working with Brett Innovation™ affords you the ability to use the insights and talents of a custom-assembled team of experts that best suit your company’s specific needs, goals, and vision.
This transformation means that leaders face a sea of internal coordination complexity and inundation of data and technology silver bullets that tout to assist them in one area yet fail to help them fully reach the Triple Aim.
We look to uncover a deeper understanding of patient goals and the barriers they face in their journey toward realizing those goals. We then unleash the relevant clinical, economic, and technological expertise that organizations possess in service of the patient-defined goals. Our practical frameworks, tools, and approaches help commercial and marketing leaders simplify complexity in external markets, and orient and align cross-functional partners, thus allowing them to develop competitive value propositions and deliver valued outcomes.